Diet Coke - I Feel so Read

The mystery surrounding tarot cards has a magnetic pull on adventurous Gen-Zers. With our Diet Coke Tarot series, we created something wildly different from the Diet Coke brand - one that invited our target to turn over their tarot card and see what excitement has in store for them.

when you receive the night of fun card, you better grab a #GingerLime Diet Coke and get ready for anything. that happy hour with coworkers could turn into surprise karaoke followed by late-night dumplings. our advice? hold on and enjoy the ride. #becauseIcan

grab a #FeistyCherry Diet Coke and start hitting those angles. drawing the outfit empress card means that you're about to go from work casual to work of art. mix and match old signature pieces with a few on-trend accessories, and remember, the world is your runway. #becauseIcan

bust out the party games and grab plenty of Diet Coke, because drawing the six of cans card means you’re about to host your heart out. if you’re more of a social caterpillar than a butterfly, don’t worry. just keep the good vibes and the flavors flowing. #becauseIcan

receiving the king of side hustles card means that it’s time to grab a #StrawberryGuava Diet Coke and turn your hobby into cold hard cash. if you’ve been waiting for a sign to get your podcast/ quilting company/ hand modeling career started, consider this it. #becauseIcan

Creative Director: Andrew Williams

Senior Copywriter: Madeline Adams

Art Director: Lauren Sanders

Client: Coca-Cola

Agency: Havas