In One Word

In an ongoing fight for unity, Sharpie reached out to different communities in their hometown, Atlanta, Georgia, in an effort to ask how it feels to be black in America...using only one word. This approach allowed for an opportunity to start a national conversation and hopefully blur the lines of the racial divide.

•ADDY - GOLD Regional

•ADDY - MOSAIC Regional

•ADDY - SILVER Atlanta

Copywriter: Kaitlyn Clark

Copywriter: Lauren Sanders

Art Director: Lauren Sanders